Articles

MAKE SURE YOUR EMAIL GETS DELIVERED TO THE INBOX NOT A SPAM FOLDER

Published 23 April 2021 by One Step Design

Genuine emails can still land in spam folders, because filters check the wording, length and attachments of a message, and the reputation of the sending domain. Setting up SPF, DKIM and DMARC records and using an SMTP relay service can help, but no provider can guarantee that every email reaches the inbox. One Step Design can help customers whose emails are not arriving.

Why do Genuine Emails End up in Spam?

These days there is so much more ‘spam’ email circulating it is becoming more difficult to get your genuine emails delivered to your customers inbox and not their spam folder. This is because most email servers around the world have stringent anti-spam filtering that apply many techniques to try and determine if your email is a spam email.

Spam filters use the content of your email, checking the wording of your subject and email text to see if there are any spam trigger words, they also look at the length of the message and whether there are any attachments to the message to try and flag possible spam emails (i.e., if you sent an email message with no subject and the email said your file, then there was an attachment, this would look suspicious to a spam filter).

Your domain reputation could also be the issue, if one of your office computers had a virus and sent out thousands of spam emails without you knowing you could find your domain’s reputation has been damaged and marked as a spam domain name.

What Does One Step Design do to Help?

We are currently using SMTP2GO to route outgoing email for customers who have had issues delivering their email. We add some DNS records to your domain name to allow SMTP2GO to route your email for you and you can login and see email delivery statistics and the activity on your account. We can also set up SPF, DKIM and DMARC records for your domain.