More people than ever are using their mobile phones to find local businesses, browse products and book services. If your website was designed several years ago or was not built with a mobile first approach, you could be making it very difficult for a large portion of your audience to do business with you. A site that is hard to use on a small screen is a site that loses customers.
A truly mobile friendly website is about more than just shrinking the layout to fit a smaller screen. It is about ensuring that buttons are easy to tap, text is large enough to read without zooming and menus are simple to navigate with a thumb. If a visitor has to pinch and zoom just to find your phone number or read about your services, they are likely to give up and look for a competitor whose site is easier to manage.
Search engines also place a huge amount of importance on mobile usability. Google now primarily uses the mobile version of a website for indexing and ranking. This means that if your site provides a poor experience on a smartphone, your overall search engine rankings will suffer, even for people searching on desktop computers.
At One Step Design we specialise in creating responsive websites that look and work beautifully on every device, from the smallest smartphone to the largest desktop monitor. We focus on fast loading times and intuitive layouts that make it easy for your customers to find exactly what they need, wherever they are. Whether you run a simple brochure site or a complex e-commerce store, we ensure the mobile experience is seamless.
If you are not sure how your website performs on a mobile phone, try using it yourself as if you were a new customer. If you find it frustrating or slow, your customers certainly will too. We can help you modernise your online presence with a fresh, responsive design that meets the expectations of today's mobile users.
Do not let an outdated layout hold your business back. Contact us today for a review of your current website. We can show you how a modern, mobile friendly approach can improve your professional image, boost your search engine listings and make it easier for your customers to get in touch.