They aren’t as difficult as you might think. A newsletter can be a great way to push a special offer or occasion for your business, to your customer base. You simply need remember to only send out useful or helpful newsletter content to avoid your customers from unsubscribing. There are many newsletter management solutions on the market and I have found two in particular, that are easy to use and setup, with a friendly interface.
Personally I like the simplicity of Mailchimp and AWeber. Both have an API which will allow us to integrate an automated sign up form, in to our clients website.
Mailchimp offer a free account with a few limitations of frequency and amount of subscribers and AWeber over some great auto-responder and popup features for sign up forms so they both have there strengths.
Both manage your newsletters allowing your subscribers to unsubscribe and providing you with statistics for your campaigns (subscribers reached, how many newsletters were opened and how many times etc).
Your newsletter can be customised to look similar to your website and business branding to give your subscribers more confidence to open and read your newsletter.
You can read more about Mailchimp and AWeber on their websites:
If you would like to add a newsletter sign up form to your website or simply want more information, please get in touch.